As a mom I love gentle stuff from soap, shampoo, lotion and cologne for my kids. I want everything mild. And Johnson products suit for them. I also prefer Aveeno but just expensive. Hubby bought Aveeno products before but I told him just to shift to a cheaper one and that is Johnson. So we stick to it now. For the mild cologne here is the powder mist. It is for my 3 year old son every time he goes to school.